O'Connell Street and Cruises Street are the main shopping areas in Limerick City. Previously named George's Street, it was renamed to O'Connell Street after Daniel O'Connell and runs parallel to the River Shannon. O'Connell Street and Cruises Street are home to many famous high street stores including Brown Thomas, Debenhams, River Island and Penneys.

Thomas Street and Bedford Row also offer plenty with the likes of jewellery, fashion and childrens shops available.

For rugby fans the official Munster Rugby store is located on O'Connell Street in association with Lifestyle Sports.

Crescent Shopping Centre is another popular location and a variety of markets from food to arts and crafts can be found on Fridays, Saturdays and Sundays.